Mark down this date, January 27, 2009, as a milestone for clickable/interactive video. Why you ask? It is truly the first time that one of our customers (and Value Added Partner) has taken the Veeple clickable technology and applied it in a way that clearly demonstrates the future of online video - The idea that the video will become the primary navigational tool on one’s website with embedded HTML, rather than the other way around, which is the experience today. The below video is the centerpiece for LEHD Media’s home page.
But the very cool thing about all this is that LEHD can now embed this video across the web and provide their home page experience everywhere, so in essence their video home page now becomes a “traveling home page” - a new paradigm indeed. Congratulations LEHD on a job well done in using Veeple clickable technology in an innovative way.
Showing posts with label ny. Show all posts
Showing posts with label ny. Show all posts
Wednesday, January 28, 2009
Monday, December 1, 2008
How Online Video Helped in the 2008 Election
The "Fireside Chat" Continues |
In November 2008, our nation witnessed a massive proof source for the power of video on the web when the most successful fund raiser in U.S. political history was conducted by the Democratic Party and its presidential nominee Barack Obama. Political and social perspectives aside, it cannot be denied that this faction's use of video on the web to appeal for donations and to motivate and mobilize voters helped active the largest voter turnout in American history.The party embraced a comprehensive plan that used online video delivered through daily e-mails to millions of Americans. These video clips assisted in delivering timely and precise messaging, requesting donations, motivating action and more. This campaign was conducted as 21st century business, and smartly so!In this day-and-age when you need to connect with people, have them understand who you are, what you can do for them, and how you are a better choice than your competition - video on the web is a masterful tool. Applying your resources into creating a powerful or important message via web video and then distributing it to the masses - for free - is the new model for high impact communications and frugal fiscal responsibility.Read More |
Labels:
Barrack Obama,
business,
lehd media,
new york,
ny,
Online Video,
political history,
rochester,
web video
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