How Online Video Helped in the 2008 Election

The "Fireside Chat" Continues

In November 2008, our nation witnessed a massive proof source for the power of video on the web when the most successful fund raiser in U.S. political history was conducted by the Democratic Party and its presidential nominee Barack Obama.    Political and social perspectives aside, it cannot be denied that this faction's use of video on the web to appeal for donations and to motivate and mobilize voters helped active the largest voter turnout in American history.  The party embraced a comprehensive plan that used online video delivered through daily e-mails to millions of Americans.  These video clips assisted in delivering timely and precise messaging, requesting donations, motivating action and more.  This campaign was conducted as 21st century business, and smartly so!  In this day-and-age when you need to connect with people, have them understand who you are, what you can do for them, and how you are a better choice than your competition - video on the web is a masterful tool. Applying your resources into creating a powerful or important message via web video and then distributing it to the masses - for free - is the new model for high impact communications and frugal fiscal responsibility. Read More

Why Lawyers Need Online Video

Engaging Action

Those in the legal profession understand that life (and law) happens and there is a good chance the average person will require the services of a legal professional at some point during their lifetime. If a potential client is searching online for a lawyer (and 90% of them are doing just that before they ever make initial contact), what would lead them to select one lawyer over another with the same credentials? You and your competitor each have a website. You each have similar experience handling the legal matter with which they are concerned. You each offer, essentially, similar services for a similar cost. How are you different and how can you communicate that to a nameless, faceless visitor to your website? The answer:  An emotionally engaging online video. Emotions drive our actions.  To quote Albert Einstein:  "As social beings, we are moved [into] relations with our fellow beings by such feelings as sympathy, pride, hate, need for power, pity, and so on. All these primary impulses...are the springs of man's actions." An online video that introduces you and welcomes your prospective clients begins the process of emotionally differentiating you from your competitors.  Online video engages your viewer to learn more about how you can help them address their legal concerns.  This is the "spring" that engages action - a phone call to your offices, an e-mail to your website - from a prospective clients who has never met you in person but knows you are right for their needs.  LEHD Media