Those in the legal profession understand that life (and law) happens and there is a good chance the average person will require the services of a legal professional at some point during their lifetime. If a potential client is searching online for a lawyer (and 90% of them are doing just that before they ever make initial contact), what would lead them to select one lawyer over another with the same credentials?You and your competitor each have a website.You each have similar experience handling the legal matter with which they are concerned.You each offer, essentially, similar services for a similar cost.
How are you different and how can you communicate that to a nameless, faceless visitor to your website?The answer: An emotionally engaging online video.Emotions drive our actions. To quote Albert Einstein: "As social beings, we are moved [into] relations with our fellow beings by such feelings as sympathy, pride, hate, need for power, pity, and so on. All these primary impulses...are the springs of man's actions."An online video that introduces you and welcomes your prospective clients begins the process of emotionally differentiating you from your competitors. Online video engages your viewer to learn more about how you can help them address their legal concerns. This is the "spring" that engages action - a phone call to your offices, an e-mail to your website - from a prospective clients who has never met you in person but knows you are right for their needs. |
No comments:
Post a Comment