How Online Video Helped in the 2008 Election

The "Fireside Chat" Continues

In November 2008, our nation witnessed a massive proof source for the power of video on the web when the most successful fund raiser in U.S. political history was conducted by the Democratic Party and its presidential nominee Barack Obama.    Political and social perspectives aside, it cannot be denied that this faction's use of video on the web to appeal for donations and to motivate and mobilize voters helped active the largest voter turnout in American history.  The party embraced a comprehensive plan that used online video delivered through daily e-mails to millions of Americans.  These video clips assisted in delivering timely and precise messaging, requesting donations, motivating action and more.  This campaign was conducted as 21st century business, and smartly so!  In this day-and-age when you need to connect with people, have them understand who you are, what you can do for them, and how you are a better choice than your competition - video on the web is a masterful tool. Applying your resources into creating a powerful or important message via web video and then distributing it to the masses - for free - is the new model for high impact communications and frugal fiscal responsibility. Read More